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Wednesday, May 10, 2017

Why Content Marketers Tend to Forget About Digital Branding, According to Juntae DeLane

We get it, people: you're a bad-ass content marketer. You know the drill, you know how to optimize, campaign, create, craft, and kill it with conversions. You're a social media genius. You're a connoisseur of the written word, a wordsmith extraordinaire. You know how to weave a story and get people to be so interested in the product, service, or you without selling one single offer, product, or service.

But there's just one problem:

How Does Your Audience Know That? The Short Answer? They DON'T.


I have to admit, this is why one leading content marketer in the industry, Mr. Juntae DeLane, gets into the granular of what makes a content marketer succeed, and it's that of digital brandingAnother way of thinking about digital branding is reputation management: you're letting your potential audience know who you are and why you're important.

Interestingly enough, many copywriters out there end up wanting to build their own brand but neglect to realize that as they build it, they need to communicate to their potential audience and let them know why they're the cream of the crop, in whatever it is they have a passion for.

It could be potatoes. Or light sabers. Heck, you can have a passion for paperclips as long as you know to approach your audience as an industry expert. We often make the mistake that as we pitch and sell a client's work to a potential audience, we're neglecting to reassure them that we know what we're talking about.

After all: why should our audience listen to us??

Juntae DeLane Said It Best: "DIGITAL Marketing Is Your Audience's Understanding of YOU."


Content marketing comes in when you're poised and ready to target that audience with everything and anything they need. Too often content marketing's about trying to offer great content without knowing whether the audience wants it or not, or trusts it from you or the brand you're promoting.

So keep that in mind.... "Content marketing is UNDERSTANDING your AUDIENCE." DeLane said that as well.

Hence why it's important that you incorporate both content marketing and digital branding together. Once you've accomplished that, you've got a well-oiled content engine on your hands. 

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