Friday, February 17, 2017

FEELING Like a Tech Dinosaur Is A LOT Different Than Actually BEING One

For those tried-and-true marketers out there still rockin' the paper memo and clipboard, bravo. We love you. You hearken to the days of the typewriter and the whiteboard, and you're not afraid to get your fingernails dirty. Those were the good ol' days back when all we had remotely looking like an electronic device was a TI-85 and a gigantic phone-thing with a massive antenna and bad reception.

And you know what? You still got the job done even in this digital day and age. So don't fret. You may need to evolve, but it might be a lot easier than you think. A certain "dinosaur," you may be, but a dangerous one in your industry. So don't forget it.

The Key to Evolving With MARTECH Is to Stay Confident

Sure all the new MARTECH out there looks intimidating, but it's still all grounded in everything you're good at:

  • List Management
  • Campaign Integration
  • Salesforce
  • Excel
We're pretty sure you can still do a spreadsheet. And if that's the case, you can do that spreadsheet for just about anything else technically innovative, because even the new marketing technology out there leverages the bare bones, the bread and butter, of what makes marketing so damn great. So don't underestimate yourself.

You're More on Track Than You Think

We'll help keep you on track, too. As partners. Just contact us for a quick consultation about what we can do for you in your marketing plan. Whether it's copywriting, content marketing, native, email, whatever. That's our job -- to make your job easier!

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