Saturday, February 25, 2017

Overcoming the Challenge of Having to Pay for Content Promotion

As much as you won't want to hear it, in this day and age of content explosion and saturation, you're going to have to advertise. Simple as that.

And You Can Do That Just About Anywhere:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Outbrain
  • Taboola
  • Revcontent
  • Yahoo Gemini
  • StackAdapt
  • Adnow
  • Clicksor
  • Chitika
  • Adwords
The list really does go on and on. You can see where the trend is: paid content promotion is a must these days with business, which means you'll need a daily budget.

However, it's not a pick and choose, pay and promote and reap the benefits mentality here. It's almost an art form. An exact science. And it takes time to get that art form down to a science, a structure operating like an engine and achieving the ROI you want for what you're paying.

Your strategy should go much further than budget and profit -- think market demographics, your audience, the content "type," devices, and ultimately what your goal beyond the ROI should be --

Should it be lead generation? Likes? Follows? Comments, subscribers, or just information transfer for ad revenue? You be the judge --

One Thing's for Sure: Our Purpose at PDR DIGITAL CONTENT Is to Help You Decide

Here's a little tip: start small. And then build from there. Content marketing doesn't happen overnight, and it's a slow burn. But once it starts burning, trust us: you'll have a massive fire on your hands! (The 'safe' kind, though)

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