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Monday, February 20, 2017

10 Must-Haves for Marketing Technology Innovation (But We're NOT Talking About Tools!)

Chances are pretty good you already know what the tools are: Facebook, Outbrain, Wordpress, Google Adsense, stuff like that. We're flooded by what's commonly known as marketing technology, or "MARTECH" for short. The crazy thing is this transcends everything we already know about traditional marketing. Perhaps you're one wicked marketer, or marketing manager, for your company -- but do you even know how to set up a Twitter ad campaign? You might not. And that's okay -- a lot of it is really, really, really complicated. Lots of terms that to this day still might go over people's
heads --


  • CPC
  • CPM
  • CTR
  • PPC
  • SUBID
  • CRM
They might as well harness the rest of the alphabet for these acronyms, because a lot of it can get confusing. Long gone are the days when a marketer simply had to write an effective tagline or headline, develop punchy copy, and then promote it via radio or television. Now we have cyberspace -- and suddenly things just got quite complex.

So, I Repeat -- This Isn't About the Most Effective Tools Out There. Take It From Us. All the Tools You'll Find Out There Are Just as Effective as the Next One!


What you need to do is get yourself in the right frame of mind to tackle the newest MARTECH out there, or you'll be left in the dust. Why? Marketing isn't just marketing anymore in this day and age. You have to be tech-savvy, comprehensive, and a networking fiend. For someone so engrossed in marketing tactics and best practices, the last thing people think about is having to get involved in multiple platforms, working with a variety of different people, and.... (SHUDDER) going global with your marketing strategy.

If there's anything you need to take away from this, it's this: prepare yourself to even train with the correct innovative tools out there. You do that by following these integral 11 steps:

  1. Plan, Plan, Plan -- These days there's a lot that goes into how you plan your advancement into the marketing tech scheme. Here's what you need to know.
  2. Take Your Time -- We always have to laugh at the big wigs who want results right now. We get it. But even with marketing tech innovations out there, trust us: you want to grow your marketing excellence gradually. Here's why.
  3. Get in the Trenches, Man! -- Learning's one thing. Doing is a whole 'nother ballgame.
  4. Lose the Ego -- Yes, we get it. Your marketing projects brought in millions of dollars back in the day. If you want to do the online gig, though, you might need to settle for smaller (at least for the time being).
  5. Talk to A LOT of People -- Think about it. This is cyberspace we're talking about here. You have a wealth of communities out there to dig into. Here's just a taste.
  6. Go With What You "Like" -- Certain online marketing strategies might not be for everyone, so test, test, test, and see if it works personally for you.
  7. Follow the Online Experts -- Ever heard of Influencer Marketing? Read this.
  8. Don't Be Afraid to Read a Newsletter or Two -- Here's why.
  9. Be CONFIDENT -- It's a big MARTECH world out there. Don't be afraid of it.
  10. And Lastly.... BE CREATIVE -- As big as it is, there's a wealth of untouched territory of tactics out there that have honestly never been tried. Based on this, you're going to want to break the mold.
You can see why a lot of companies simply hire the turnkey service to get it all done. And, in all honesty, you can by CLICKING HERE and getting a free consultation. But just in case....

You Deserve to Be Autonomous in Your Efforts to Advance Marketing Skill


So get right into it. Explore. But before you do, get yourself in the right frame of mind. Lots of professionals out there only experiment and do this or that with not a whole lot of results. The name of the game turns into just a dartboard, and you're blindfolded.

That's not how MARTECH should be. You want to get it done right, you take the blindfold off, get a laser-guided rifle -- and blow the target away.

By the way.... We can help you!

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